In the dynamic world of entertainment and culture, agility and efficiency are key to keeping audiences informed and engaged. Eventario, a leader in cultural content aggregation, faced a considerable challenge: the time consumed in creating and publishing its weekly and weekend agendas. This process, essential to its business model, required approximately four hours per agenda, representing a significant bottleneck in its operations.

The Problem: A Laborious and Time-Consuming Process

Eventario’s mission is to consolidate and disseminate the rich cultural and entertainment offerings, from musical events and art exhibitions to theater performances and festivals. However, curating and adapting this vast volume of information for publication on social media was labor-intensive. Each agenda required extensive dedication to ensure relevance, proper formatting, and optimization for each platform, absorbing valuable hours that could be dedicated to expanding the business or improving content curation.

The Solution: Intelligent Automation for Content Generation

Recognizing the critical need to optimize this process, Eventario adopted an advanced technological solution focused on automated content generation for social media. This strategic implementation radically transformed its workflow. The new tool allowed Eventario to automate the collection, structuring, and initial writing of agenda posts, minimizing manual intervention and standardizing the format.

The Result: Technology-Driven Efficiency

The results were immediate and extraordinary. What was previously a 4-hour process was now completed in just 20 minutes for each agenda. This 91% reduction in production time freed up human and operational resources, allowing the Eventario team to focus on higher-value tasks, such as curating deeper content, engaging with the community, and exploring new opportunities. The implementation of this solution not only improved Eventario’s operational efficiency but also ensured consistency in the quality and pace of its posts. With the ability to update and disseminate cultural information more quickly and efficiently, Eventario solidifies its position as an indispensable source of entertainment and culture for its audience, demonstrating how technology can be a powerful catalyst for growth and innovation in the sector.